Writer: Kurt Simula
It Really Is Possible To Increase Your Sales through proper use of text message marketing campaigns. But how can a business owner use text message marketing to build their customer base and increase their return on investment at the same time?
This article is meant to give a somewhat brief introduction on how to bring your business into the modern age and take advantage of all of the new technology available that will help your business not only grow, but also thrive.
SMS marketing, sms promotion, mobile marketing, or Text Message Marketing are all different ways to say the same thing, and that is “instant contact with your customers”. People now use their mobile or cell phones for text messaging more than voice and internet use and access combined. Recent reports put the number of text messages sent in 2010 (just in the USA) at somewhere between 7 and 10 trillion depending on which source is reporting the numbers.
This just goes to show that text messages have become people’s most favorite way to communicate, and if your business is not offering a way for your customers to sign up and receive text message coupons and special offers from you, then you are missing out on one of the latest, greatest, (and inexpensive) ways to market your business.
How Text Message Marketing Campaigns Work To Increase Your Sales
One of the amazing things about setting up a campaign to market to your customers by way of a text or SMS marketing is how quickly you can do it.
In the past this technology was only available to large corporations due mainly to the costs involved, but thanks to the ever increasing bandwidth available to people using mobile smart phones the costs have decreased dramatically. (more about that in a minute)
With modern day text messaging platforms such as Moto Message you can have your campaigns set up in mere minutes. An amazing thing about Moto Message is that they not only provide everything you need (as in training) to get started with text message marketing to your customers, but they also give you your first month free to try it out.
They claim that 100% of the businesses that follow their 30 day start up guide remain with them and continue to grow their business in this manner. Another nice thing is that a business owner does not have to sign any long term contracts with them. As a matter of fact they do not require a contract at all.
Here Is All That You Need To Do
After signing up with Moto Message and using the promo code MadProgress (which will give you a total of 1500 text message credits – which will carry over into the next month(s) if you don’t use them all) you can download from their site some flyers and other materials such as posters to put around your store, bar, restaurant, etc. that inform your customers of your new way to let them know about your specials.
It is important to have your employees promoting your new service so that people will sign up through their phones. It is real easy. If you use Moto Message for example, your particular place of business will have a “keyword”, such as “cafe”, “BillsBar”, or whatever. Your keyword will generally relate in some way to your business. Your customers will text your keyword to a 5 digit number provided by Moto Message.
Once your customer does that they will nearly instantly receive a message back from you, (the message that you set up in your account with Moto Message). Most businesses have a short message such as “Thanks for signing up, bring this text back in on your next visit for a free drink (or whatever you want).
Here is an example that I use to show my own local business customers. Text this keyword: Simula (that’s my last name) to 83936. You will very quickly receive an example text back from me.
What has just happened is that this person is now on your “list” in your account at Moto Message. (In this case, you are now on my list… don’t worry, I won’t spam you) They have a real easy to use “dashboard” or interface that you can now use to text a different message every week (actually whenever you want) to your list. The funny thing about text messages is that 97% of people who get a text actually read the text. This is far more than any other form of advertising.
Across the board, every business that utilizes a text message marketing platform in the right way is currently seeing as much as a 20% response rate. So for example: if you have promoted your keyword to your customers on a consistent basis for a month and have 300 people on your list, (many businesses get far more than that in a month, but it all depends obviously) then you will see as many as 60 people respond to that text and visit your business because of it.
You can see how powerful this can be for restaurant mobile marketing. Or mobile marketing for any small business. But let’s take the restaurant business as an example. A restaurant with 300 people on their list can send out a mass text to all 300 people on what is typically one of their slower nights of the week telling them of a two-for-one special, or anything else they want to promote and turn that slow night into a real busy evening!
One of the other things about this kind of marketing is that many people who get these kind of texts tell someone else about what you have going on even if they don’t plan on visiting your restaurant that evening. Any business owner is quick to see the power of text message marketing in this light.
Click through to the Moto Message website via the banner below to get started with your own free text message marketing campaign. (for your first month) Be sure that “MadProgress” is in the referral code box to get the best deal. (currently 1500 total text credits, in addition to getting your first month of service free)
Try it out and see if it works. You’ll have to do at least a little bit of promoting your keyword to your customers, but if you follow the Moto Message 30 day action plan (provided on their site) you are sure to see results.
If you need any help getting started click on the “Contact Us” button in the top menu of this page and send me an email. I’ll do everything I can to help you get started with a successful text message marketing plan.
Kurt Simula
p.s. You don’t even need a credit card to get started. Check out all of the exciting things available at the Moto Message site below.
Good day! This post could not be written any better! Reading through this post reminds me of my old room mate! He always kept talking about this. I will forward this write-up to him. Fairly certain he will have a good read. Thank you for sharing!
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